DinoBaby
Dinosaurs that parents trust
The task
Give a Ukrainian diaper and baby-wipes brand its own fairy-tale world, so parents recognise DinoBaby in the feed and on the shelf.
Social mediaAI mascotsPromo
01What we did
- 01An AI mascot universe: pink, purple and orange dinos go to Dino School and celebrate New Year
- 02Useful for parents: fine-motor games, “Kid types on an autumn walk”
- 03Interactives and topical posts: “Summer traditions with your baby”, Independence Day
- 04A promo with the Chystenko chain: −25% on 3D Soft pull-up diapers
02The work 10
03In numbers
- 3
- AI dino mascots
- −25%
- promo in the Chystenko chain
- 0
- shoot days for the fairy-tale scenes
