Esculab
A medical lab people scroll to the end
150+lab branches across Ukraine
The task
Turn a medical lab chain’s social pages into a place people want to visit: humour, human stories and nudges to get tested on time.
Social mediaContentAI merch
01What we did
- 01Rubrics with character: “Translating dad phrases into care”, “Yes / But” on summer risks, memes about ferritin levels
- 02A visual system of thin molecule lines that keeps the feed recognisable
- 03AI merch: Esculab hoodies, mugs and accessories generated with AI
- 04Interactives: a “translator” of medical terms into plain language and swipeable carousels
- 05An Esculab × SUE collab and a video for Medical Workers’ Day
02The work 11
03In numbers
- 820+
- types of tests to talk about
- 10
- formats and rubrics in the case
- 1
- collab with the SUE brand
