Bazhaiemo Zdorovia pharmacies
Two hearts instead of pharmacy boredom
The task
Make a pharmacy chain’s social media warm and recognisable: talk about seasonal needs, baby products and online orders in plain language, within the rules for medicine advertising.
AI videoMascotsPharma
01What we did
- 01Brought the logo to life: two AI heart mascots, orange and blue, star in the videos
- 02A series of AI videos: sorbents after the holidays, baby products ordered online, what to do with a fever
- 03Topical posts: Pharmacist Day with a scene inside a chain store
- 04Every video carries the mandatory self-medication warning and a call to apteka.net.ua
02The work 4
03In numbers
- 2
- AI mascots born from the logo
- 4
- AI video series in the case
- 0
- studio shoots
