Case study 06 · Caparol Ukraine
Walls, but make it fun
Grow awareness and a loyal audience for Caparol products on the Ukrainian market.
What we did
- Brand mascot as the face of the feed
- AI content + one design system for instant recognition
- Memes and interactive posts (“double-tap to show love”)
- EGC / UGC series: real projects like the red building of Kyiv University
SMMDesign systemUGC
The result
- 1
- design system across all formats
- AI
- product scenes without studio shoots
- UGC
- real renovation stories
Industry
Services
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