CATCH!
Cat food you catch in the first frame
The task
Support the launch of Suziria Group’s new wet cat food brand and show its character: bright, pink and full of feline excitement.
LaunchAI videoPets
01What we did
- 01Built a pink launch world: cat, bowl and pouch in frame within seconds
- 02An AI claw-machine video: catching CATCH! becomes the top prize
- 03A cat that jumps out of the post to its bowl: a video that plays with the Instagram format
02The work 2
03In numbers
- up to 80%
- meat and meat ingredients
- 6
- flavours in the range
- 2
- AI videos at launch
