Case study 12 · Chisto · Threads
Threads that doubled
Grow the Chisto household brand on Threads, a platform where audiences instantly spot templated content.
+224%likes in one month
What we did
- Started with content series, saw 5–7 likes per post and pivoted
- Studied Threads itself, not just competitors
- Switched to everyday situations, home humour and situational posts
- Kept the brand voice, adapted the format
ThreadsCopywritingHumour
The result
- +224%
- likes
- +104%
- views
- 2x
- overall page metrics in a month
Industry
Services
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