Case study 13 · Pani Blysk
Wipes people watch to the end
Launch a limited line of perfumed cleaning wipes and get people talking, without boring unboxings.
100K+reach in a few days
What we did
- Bloggers used the wipes on camera: kitchen, bath, mirrors
- Scent associations with popular perfumes moved the product into lifestyle
- A mix of lifestyle + home creators for a natural fit
- Reels-first format
InfluencersReelsLaunch
The result
- 100K+
- people reached with Reels
- 100%+
- view rate
- ~1,000
- link clicks
Industry
Services
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