Case study 11 · Maxi Power × ATB
A launch people talk about
Introduce a new Maxi Power product, create real demand and send shoppers to ATB shelves.
10K+comments in 10 days
What we did
- Teasers on Instagram and Facebook before the promo
- Two-level contests: like & tag for reach; buy + register the receipt for sales
- 6 influencers filming live in stores and real unboxings at home
- A separate contest built for the Facebook audience
LaunchContestsUGC
The result
- 10K+
- comments in 10 days (IG + FB)
- 400K
- video views from creators
- 6
- influencers, zero studio polish
Industry
Food, FMCG & retailHome & household
Services
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